UTT Accepted the India Media interviews from smechannels and NCN News Network
New Delhi, India, July 26, 2016 – Mr. Yinwei Ou, Director of Global Markets from Shanghai UTT Technilogies Co., Ltd. recenlty accepted the India Media interviews from smechannels and NCN News Network.
UTT targets $5Million Revenue from India by 2018
By: smechannels on: July 25, 2016 In: SME Chat
India’s growth potential has wooed many a global vendor and UTT is no exception. The Chinese major with reputation for SMB networking has all plans to make it big in India. SME
Channels spoke to Yinwei OU, Director of Global Markets, UTT to know more about the company’s strategy.
Why are you looking at India market, as it is very price sensitive?
While Digital India, the ambitious national initiative, focuses on the improvement of its internet coverage and connection speed, enterprises are increasingly adopting WLAN to focus on
mobility, IoT and etc. According to MaryMeeker’s Internet Trends Report 2016, India now has 277 million Internet users surpassing the US and second only to China. Despite this, just about
22 per cent of the Indian market is penetrated, offering scope for huge growth, particularly on mobile. We see great opportunities for UTT in India and would try to make every consumer
here into a fan.
“Stay humble. Respect the market trend. Listen carefully to what our partners and customers demand and respond quickly.”
Director of Global Markets
UTT’s focus is the SMB market, where a good balance of “enterprise-level performance” and “affordable price” is the key. Fortunately, UTT is leading this sub-market in China,
which is, if not more, at least an equally price sensitive market. We’re confident with our future here.
Not many Chinese / Taiwan brands have succeeded in India and those who are successful are very well established, what is your strategy to compete in this market?
Stay humble. Respect the market trend. Listen carefully to what our partners and customers demand and respond quickly. If our products can enable profitable solutions for our partners
and delight our customers, they will help grow our business in India.
What is the strength of your product line and what are the ranges of products you have?
UTT is well recognized and appreciated by the SMB customers in China through enterprise-level routers, wireless access points and PoE switches at competitive prices. You may surprisingly
find our products among the top in the US against those big names while having the highest customer rating.
UTT AC750W as a good example, could often been found with top 3 popularity on Amazon.com by searching “VPN Routers”, which even defeated some of the best brands in the market.
What kind of volume are you looking at from India?
As far as I can tell from the first year’s number, we’re targeting at $5M annually by 2018. We’re confident with our VPN Routers, Wireless solutions and PoE Switches.
What kind of investment are you planning to make to run the show successfully in India?
As was covered above, we want every penny to be spent on the activities that will be most effective.
Being it a series of TV advertisements, a small training session, a magazine review or even banner in the public area, we will constantly adjust our tactics and implement whatever will help.
What is your largest market globally?
Obviously, China is our largest market. We were Number One in the SMB market last year in terms of revenue and market share.
We are now moving quickly into India, North America and EMEA. I’m confident that India market will catch up very soon.
What is your manufacturing strength?
UTT has a branch office and multiple production lines in Shenzhen, a major manufacturing and hi-tech center. In addition, a 80-strong engineering team in Shanghai is what brings the
difference to our products, especially against lots of re-branding products in the market.
What is your distribution strategy in India?
We will provide the best margin for channel partners, develop awareness through marketing. We will set up efficient technical support to make the business hassle free and joyful.
Why have you associated with TelExell?
TelExcell has its presence in all the major metros and several other cities across India and is supported by a distribution network of more than 300 channel partners. I’m confident that
TelExcell will help UTT expand our business quickly throughout India.
UTT Is Working Hard At Providing Best Solutions For Target Customers
By NCN News Network -
UTT has been specializing in networking products and solutions to meet various demands of SOHO, small and medium-sized business. With the mission to promote Internet access, drive social progress, UTT turns ideas into highly reliable access points, In an interview with Yinwei Ou, Director of Global Markets, UTT, about the trend of networking market and company’s initiatives.
What is the overall scenario of networking market and where you placed your brand in the race?
In terms of target customers, the networking market can be roughly categorized into low-end home users, highend home users, SOHO users, SMB users, mid-large enterprise users, etc. UTT mainly targets the SMB market, including both SOHO and SMB users. It’s not surprising that high-end home users show interest into our
products from time to time.
How UTT is faring in the Indian market?
“Every beginning is difficult”. We accept a slow start at any new market, but we want to grow steadily. So far the business growth is quicker than what we expected, with a couple of breakthroughs by some products. Conservatively we’re targeting at $5M annually by 2018.
Currently, where are you focusing in India or beyond?
Geographically speaking, we will definitely focus on the metropolises. From a channel sales perspective, we’d centralize our resource and investment to some key players in the market. UTT welcomes various collaboration opportunities. We love to have open, honest and equal partnership, especially appreciate those who follow the game rule.
How crucial is the SMB Market for UTT?
The SMB space is where we earned the most respect from every market. Our strength lies in this sub-market, and we believe we provide the best product in the market at competitive prices. We’d always like to be the top player in this category and keep adjusting ourselves. You may surprisingly find our products among the top in the US against those big names while having the highest customer rating. UTT AC750W as a good example, could often been found with top 3 popularity on Amazon.com by searching “VPN Routers”, which even defeated some of the best brands in the market. UTT is proud of being favored by our customers especially in SMB space. This is our league and we want to be the champion of it.
Recently, UTT has tied up with TelExcell Information Systems for the Indian market. What’s the idea behind this strategic deal?
TelExcell has its presence in all the major metros and several other cities across India and is supported by a distribution network of more than 300 channel partners. We’re friend of TelExcell’s executive leaders; we know 1/2 each other well and are aligned with how to promote in the market. I’m confident that TelExcell will help UTT expand our business quickly throughout India.
What kind of profitability can partners expect from UTT products?
UTT doesn’t want it to be a painfully low-profit battle among partners selling our products. We’d like to give the biggest portion of margin to partners and reward players with best performance and reputation.
Do you think that your networking solutions will provid complete solution to the end-users?
Yes and No. UTT did a great job throughout the world by providing complete or partial solutions for industries including budget hotels, convenience stores, SOHO/small offices, schools and etc. On the other hand, our target is to focus on a collection of products and make them the best in the market at competitive price.
How far has been UTT productable to position uniquely in the market?
We kept learning the marketing trends and adjusting ourselves. Just an example, before the VPN Routers we’re selling today, UTT had a good old time (probably 10 years ago when people hadn’t even heard of “WiFi”) selling non-VPN Routers for net cafes with granular QoS features. The SMB Market will be popular for at least another decade moving forward. UTT is confident that we could obtain many advantages in such uniquely positioned sub-market. On the other hand, we’ll work closely with our partners to understand the local market and stay onestep ahead in the business.
What are your future plans?
Stay humble. Respect the market trend. Talk and listen to people (partners & customers). If you can benefit your
partners and convince your customers, they can help your brand become successful.